Funnel Course Results

Yesterday was the day of the funnel course and we had a total of 5 students pay and show up (out of 10 who signed up). This does not include the 5 new students who signed up for the regular monthly Aikido classes because the Intro course did not fit their schedule. I’m going to quickly run down the list of what we ended up doing, pros and cons, what worked and what didn’t. Aside from myself and Adam, we had 2 other helpers.

  • First, out of the 10 who signed up, these 5 were the ones who paid for the course when prompted by the email two follow-up emails.
  • I didn’t end up doing the business cards because they received the course syllabus.
  • All of them are excited for the next class, and 3 of them said to me that this is exactly what they expected, and what they were looking for (so expectations managed and my ad targeted the long term potential students.)
  • We worked with them in a line and then randori styled it. This helped them work up a sweat and got them to build rapport with each of the other students and our helpers.
  • We started the uniform fitting and “how to tie belts/safety/emergency exits” stuff 15 minutes before class because by that time, the majority showed up.
  • Explaining the names of the equipment, uniform, bowing in and out greeting, was super helpful. Also allowing everyone to touch the jo and the bokken helped pump everyone up for the subsequent classes.
  • We brought a case of bottled water for people who may not have brought theirs.
  • Even though we verbally reinforced the some of the etiquette stuff (like kneeling to the side when the instructor is demonstrating), unfortunately it didn’t stick. People still have to be reminded to do it. This may be an instance of a behavior that needs physical reinforcement to become habit.
  • Breathing and motivating visualizations at the end to calm down after the randori was great and everyone ended class with a smile on their face. It provided an excellent way to positively reinforce their motivations for doing this.
  • Having everyone do everything at the same time (for example, lining up their shoes facing away from the mat, belt tying, learning how to kneel and bow, etc.) was more useful and wasted less time than individually explaining it. It also was a good intro to group think—everyone doing it together made them feel part of the group sooner.
  • We prepped them for the aftercare, and explained they may feel sore and it’s them activating/working muscles they didn’t before, go home, take a hot shower, take it easy the next day, etc. Again, managing expectations and turning something potentially negative into a positive.
  • We very much liked how we could control their exposure and progression to everything, rather than just leaving it up to luck that they find what they’re looking for in their first experiences with Aikido. It also prevents our regular Aikido classes from getting disrupted by trying to accommodate a lot of new students at once.
  • I have just finished creating a multiclip video ad (rather than a super short 5 second one) which offers a much wider range of what Aikido “looks” like. Will run it last week of Feb for April’s course. This allows some time for these new students, should they choose to continue, two months to acclimate into the regular Aikido program before introducing the next group of potential new students.
  • During the 2nd class, one student (a teenage girl) did not come. She dropped out due to wanting to do another art that had her friends.
  • 2 students did not show for the third class due to time constraint/illness, but will likely be back for the weapons component.
  • 2 students decided that along with the intro course, they will also sign up for the monthly Aikido course, and are now doing both in tandem.
  • 3 visitors showed up at the end of the 4th class—they had assumed the intro classes were free trial classes. Since it will be ending, they decided to come try a regular Aikido class instead.